Bathroom Collection "flow"

Brand: talsee AG
Year: 2022
Product: Bathroom Furniture Collection
Awards: Red Dot Product Design + iF Design Awards 2023
Industry: Interior, Furniture, Bathroom
Work relation: Employment
Function: Creative Direction from idea generation to design concept and market entry
Tasks:

• Market and trend research for establishing a clear design brief. The main goal was to identify a signature design based on the brand’s competencies and following emerging interior trends, both corresponding with the corporate strategy to strengthen the company as a design brand.
• Defining basic design direction such as formal language, materials and accessories. 
• Creating the visual direction for renderings, photo shooting and videos including storyboards:
  • Collection overview
    
  • Video Solid Surface
    
  • Video Wood
    
• Copy writing of the marketing material for various channels.
• Collaboration closely with internal and external product managers, designers, marketers, content creators and agencies.