Bathroom Collection "flow"

Brand: talsee AG
Year: 2022
Product: Bathroom Furniture Collection
Awards: red dot Product Design, 2023 and iF Design Awards, 2023
Industry: Interior, Furniture, Bathroom
Work relation: Employment
Function: Creative Direction from idea generation to design concept and market entry
Tasks: The primary objective was to pinpoint a signature design rooted in the brand’s strengths and reflective of emerging interior trends, all in line with the corporate strategy to fortify the company’s position as a design brand.

• Conducting market and trend researches to establish a precise design brief.
• Defining the fundamental design direction, including formal language, materials, and accessories.
• Creating the visual direction for renderings, photo shoots, and videos, including storyboards: Collection overview, video Solid Surface, video Wood.
• Creating headlines for marketing material across multiple channels while maintaining alignment with the primary slogan.
• Collaborating closely with internal and external product managers, designers, marketers, content creators and agencies.