Retail Showroom

Brand: talsee AG
Year: 2023
Product: Retail Concept, Styling and Visual Merchandising, Flagship Store
Industry: Interior Fittings, Bathroom
Work relation: Employment
Function: Creative Direction / Head of Design & Marketing
Tasks:

• Leading the interdisciplinary and creative team, project management and controlling. 
• Collaborating with external architects to translate brand identity and focusing on the customer experience and guidance throughout the store.
• Collaborating with the construction partners in the execution and on-site during construction.
• Developing the comprehensive styling and visual merchandising concept for the new talsee Flagship Store in Zurich, incorporating detailed concepts for each of its 35 product booths by defining materialization, colors and styling props: Virtual showroom tour
• Guiding the research and sourcing for materials and decoration props.
• Product design lead for specific customization of unique furniture pieces.