Wash Basin "sleek"

Brand: talsee AG
Year: 2020/21
Product: Wash basin “sleek”
Industry: Interior Fittings, Bathroom, Residential and Contract Markets
Work relation: Employment
Function: Creative Direction and Head of Design
Tasks: The COVID-19 pandemic and resulting crisis have influenced the design of a completely seamless and sleek wash basin, which offers customization and variability. Utilizing the solid surface material Corian®, renowned for its hygienic properties, this design combines the brand’s craftsmanship with the market demand. 

• Idea generation and design conceptualization: combining existing strengths to create new outcomes.
• Differentiating the same product for the residential and contract markets through unique visual communication strategies tailored to each segment.
• Developing visual direction and delivering detailed briefings for renderings, images, and animation.
• Internal and external design and product presentations.
• Creating headlines for marketing material across multiple channels while maintaining alignment with the primary slogan.
• Leading a team of product managers, marketers and content creators.